Just who really is Nor Azam Ahmad?
He is just a guy who craves to get out of the rat race. According to him, it’s not an “if”, but rather, “when”. Not that he should, but he must. (He thinks its for the sake of his own sanity.)
You see, he was born in a rather laid-back settings and perhaps, idyllic kampung house somewhere in the eastern part of Singapore a couple of decades ago. But having bred into a time when society couldn’t care less about the uncomfortably prevalent ‘me-first’ attitude (kiasu, is the term they use here), he regularly finds himself looking around, shaking his head in utter disgust and disconnect — sometimes almost to the point of ad-nauseum. He wants no more of those.
Family, friends and associates call him Azam. He likes it that way since it means “determination” in Malay. Determined, he definitely can be. His other blog says it all.
Profession
Senior SEO for Global Sources, a B2B company providing multiple platforms for manufacturers to promote their products to business buyers worldwide.
Interests & Experiences
Marketing, web analytics, conversion metrics, human-computer interaction, business problem-solving
Why this blog?
Erm, why not? 
